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福建省人民政府办公厅关于印发全力打造“全福游、有全福”品牌总体方案的通知
发布时间:2019-03-29 12:21 点击数:

MINZHENGBAN〔2019〕18 HAO

GESHI、XIAN(QU)RENMINZHENGFU,PINGTANZONGHESHIYANQUGUANWEIHUI,SHENGRENMINZHENGFUGEBUMEN、GEZHISHUJIGOU:

《QUANLIDAZAO“QUANFUYOU、YOUQUANFU”PINPAIZONGTIFANGAN》YIJINGSHENGZHENGFULINGDAOTONGYI,XIANYINFANIMEN,QINGRENZHENZUZHISHISHI。

FUJIANSHENGRENMINZHENGFUBANGONGTING

2019NIAN3YUE24RI

(CIJIANZHUDONGGONGKAI)

全力打造“全福游、有全福”品牌总体方案

一、总体要求

JIANCHIYIXIJINPINGXINSHIDAIZHONGGUOTESESHEHUIZHUYISIXIANGWEIZHIDAO,RENZHENGUANCHELUOSHIXIJINPINGZONGSHUJIGUANYUWENHUAHELVYOUGONGZUODEZHONGYAOLUNSHU,ANZHAOSHENGWEIHESHENGZHENGFUDEJUECEBUSHU,JIEZHUNANLONGTIELUKAITONGXINGCHENGQUANSHENGHUANMINGAOTIEDONGCHETONGDAODEQIJI,FAHUI“QINGXINFUJIAN”HEKUAISUTIELUHUANXIANDENGYOUSHI,ANZHAO“SHICHANGHUA、YOUKEHUA、SHIMINHUA”DEJIBENYUANZE,QUANLIDAZAO“QUANFUYOU、YOUQUANFU”PINPAI,ZHELIGOUJIAN“QUANFUYOU、YOUQUANFU”YINGXIAO、GONGGONGFUWU、CHANYECHANPINSANDATIXI,JIAKUAICUJINWENHUAHELVYOUSHENDURONGHE,TUIJINWENHUAHELVYOULINGYUGONGJICEJIEGOUXINGGAIGE,ZHULIJIANCHIGAOZHILIANGFAZHANLUOSHIGANCHAO,FENLITUIJINXINSHIDAIXINFUJIANJIANSHE。

二、工作举措

(一)全面打响“全福游、有全福”品牌

1.FENGFUPINPAINEIHAN。DAZAO“QUANFUYOU、YOUQUANFU”PINPAISHISHENGWEI、SHENGZHENGFUZUOCHUDEZHONGDAJUECEBUSHU,SHIDUI“QINGXINFUJIAN”PINPAIDESHENHUA,DUIYUJINYIBUTUXIANQUANSHENGWENHUATEBIESHIFUWENHUADEDUTENEIHAN,KUODAFUJIANWENHUAHELVYOUYINGXIANGLI,SHULIXINSHIDAIXINFUJIANDELIANGHAOXINGXIANG,ZUODAZUOQIANGWENHUASHIYE、WENHUACHANYEHELVYOUYE,GENGHAOFUWUJIANCHIGAOZHILIANGFAZHANLUOSHIGANCHAOJUYOUZHONGYAOYIYI。GEJIGEBUMENYAOJIEHEGONGZUOSHIJI,BUDUANFENGFUHESHENRUWAJUE“QUANFUYOU、YOUQUANFU”PINPAINEIHAN,CHIXUTISHENGPINPAIYINGXIANGLIHEMEIYUDU。YAODALIXIYINYOUKELAIFUJIAN,RENYIXUANZEQIDIANDACHENGHUANMINGAOTIE,KAIQIBIANJIEYUYUEDE“FUQIZHILV”,HUXIQINGXINKONGQI、XINSHANGXIUMEISHANCHUAN、YONGBAOBIHAILANTIAN、TIYANDUOYUANWENHUA、XIANGSHOU“MINSHISHENGHUO”,GANSHOUFUJIANJINGSHEN,BUDUANZENGQIANGHUODEGAN、XINGFUGAN。

2.SUZAOPINPAIXINGXIANG。JUJIAO“QUANFUYOU、YOUQUANFU”PINPAI,JIAQIANGXINGXIANGSHEJI,QUEDINGBIAOSHI、XUANCHUANKOUHAO,SHEJIBIAOSHI(LOGO)YUJIXIANGWU,PAISHEXINGXIANGXUANCHUANPIAN,SHULITONGYIPINPAIXINGXIANG。SHISHI“QUANFUYOU、YOUQUANFU”XINGXIANGBIAOSHI“LIUJIN”GONGCHENG,TUIJINPINPAIXINGXIANGBIAOSHIGUANGFANYINGYONGYULVYOUWANGLUOPINGTAI、ZHONGYAOJIAOTONGJIEDIAN、LVYOUJINGQU、LVYOUBINGUAN、LVYOUJISANFUWUZHONGXIN、LVYOUTIYANDIANDENGLVYOUQIYEHEFUWUCHANGSUO。YAOQINGMINJIMINGRENDANREN“QUANFUYOU、YOUQUANFU”XINGXIANGDASHI,TONGGUOMINGRENXIAOYINGTIGAOPINPAIZHIMINGDU。

3.GOUJIANPINPAITIXI。SHENGJIFUZE“QUANFUYOU、YOUQUANFU”PINPAIZHENGTIXINGXIANGTUIGUANG;GESHEQUSHIHEPINGTANZONGHESHIYANQUJIZHONGDIANLVYOUXIANSHI(QU)FUZEKAIFA“QUANFUYOU、YOUQUANFU”ERJIPINPAI、SANJIPINPAI,TONGGUOJIANLIJUYOUDIFANGTESEDEXILIEBIAOSHI(LOGO)、JIXIANGWUHEYAOQINGDANGDIMINGRENHUOLVYOUDARENDANRENXINGXIANGDASHIDENGTUJING,ZHUBUGOUJIANYI“QUANFUYOU、YOUQUANFU”PINPAIWEITONGLINGDESHENGSHIXIANSANJIPINPAITIXI。

4.ZHUZHONGZHENGHETUIGUANG。ZHENGHESHENG、SHI、XIANGEJIZHENGFU、LVYOUQIYEHESHEHUIMEITIZIYUAN,CAIYONG“LIANHETUIJIE、KUNBANGYINGXIAO”DEFANGSHI,JIANLIKUABUMEN、KUAXINGYE、KUADIYUDEZHENGHELIANDONGTUIGUANGJIZHI,TONGGUOJIZHITIZHICHUANGXIN,XINGCHENGZHENGFUYINDAO、SHICHANGYUNZUODE“QUANFUYOU、YOUQUANFU”ZHENGHETUIGUANGGEJU。YUNYONGMEITITUIGUANG、XIAOFEIZHETUIGUANG、MINGRENTUIGUANGDENGDUOYUANHUASHOUDUAN,ZHUZHONGXUANCHUANDETIYANXING、GOUTONGXINGHECHIXUXING,YOUXIAOKUODA“QUANFUYOU、YOUQUANFU”PINPAIDEZHIMINGDU、MEIYUDUHEYINGXIANGLI。

(二)构建“全福游、有全福”营销体系

5.TUICHUJINGPINXIANLU。CHONGFENLIYONGHUANMINGAOTIECHUANLIANWOSHENG9JIA10CHU5AJILVYOUJINGQUHEJINBAIJIA4AJILVYOUJINGQUDEDUTEYOUSHI,GENJUBUTONGZHUTI,CHUANLIANZHENGHELVYOUZIYUAN,TONGGUOYICHENGDUOZHAN、YIZHANLIANDONGDEFANGSHI,SHENGJICENGMIANZHUTUI“249”JINGPINXIANLU。2TIAODAHUANXIAN:CONGFUZHOUCHUFAHUIDAOFUZHOU、CONGSHAMENCHUFAHUIDAOSHAMEN。4TIAOTESEZHIXIAN:LANSEBINHAIQINFUXIAN、LVSESHENGTAIXIANGFUXIAN、GUSEMINSUNAFUXIAN、HONGSEJINGDIANJIFUXIAN。9TIAOTESEZHUTIXIANLU:SHIYITANMIZHILV、HAISIXIUXIANZHILV、SHIJIECHAXIANGZHILV、WENQUANYANGSHENGZHILV、LEXIANGHAOLIZHILV、SHEJIANPINFUZHILV、YANXUEXIUSHENZHILV、FUDIFENGQINGZHILV、WENHUATIYANZHILV。GESHEQUSHIHEPINGTANZONGHESHIYANQUYAOJIEHEBENDITESEWENLVZIYUANJINGXINCEHUATUICHU1~3TIAOJINGPINXIANLU,TONGSHIYINDAOLVYOUQIYEKAIFAFUHEYOUKEXUQIUDESHICHANGHUACHANPIN,TUICHURUOGANTIAOZHUTIXIANMING、FENGFUDUOYUANDELVYOUXIANLU,XINGCHENG“QUANFUYOU、YOUQUANFU”LVYOUXIANLUJUZHEN。

6.CEHUASIJIZHUTIHUODONG。WEIRAODAXIANG“QUANFUYOU、YOUQUANFU”PINPAI,TUICHUCHUNJIYILONGYANWEIZHUCHANGDE“LIANGTIANYILOUYISHAN”ZHUTIHUODONG,XIAJIYIPINGTANWEIZHUCHANGDE“LIANGANJIAN、DAHAIBIAN、SHITOUCUO、XINMINJU”ZHUTIHUODONG,QIUJIYISANMINGWEIZHUCHANGDE“YOURANSANMING”ZHUTIHUODONG,DONGJIYIFUZHOUWEIZHUCHANGDE“GUANGFANGXIANG,PAOWENQUAN”ZHUTIHUODONG(ANNIANDUYICILUNHUANQITADISHICEHUATUICHUBUTONGZHUTIHUODONG),JIZHONGYOUSHIZIYUAN,CAIQUXIANSHANGTUIGUANG、XIANXIATIYANXIANGJIEHEDEFANGSHI,QUANFANGWEIZHANSHIGEDILVYOUZIYUANJITESE,BINGPEITAOXIANGGUANYOUHUICUOSHI,XINGCHENGGEDISHITEZHENGXIANMING、NEIHANFENGFUDE“QUANFUYOU、YOUQUANFU”SIJIZHUTILVYOUHUODONG。

7.KAIZHANPINPAIYINGXIAO。ZUORESHENGNEILVYOUYINGXIAO,YINDAOGEDIKAIZHANCHUNJIEQIJIAN“BAIJIAJINGQUQISONGFU”、QUANNIAN“SHIDAJIEQINGQIQINGFU”DENGHUODONG;YITUOHAISILVYOUTUIGUANGLIANMENG、GUONEIQITALVYOULIANMENG,YIJISHENGNEIJUBANDELVBOHUI、WENBOHUI、HAISIGUOJILVYOUJIE、HAISIGUOJIYISHUJIE、SHIJIEMAZUWENHUALUNTANDENGPINGTAI,JIZHONGXUANCHUAN“QUANFUYOU、YOUQUANFU”PINPAI,YINGZAO“YUEYUEYOUHUODONG,JIJIYOUGAOCHAO”DEYINGXIAOGEJU。JIAQIANGGUONEISHICHANGTUIGUANG,ZUZHIQUANSHENGGEDISHIFUGUONEICHENGSHIJUBANXUNHUITUIJIE,CEHUASHISHISHENGNEIWAIZHULIUMEITI、LVYOUQIYECAIXIANCAIFENGHUODONG,JUBANRENMINWANGZONGWANGQUANMEITITUIJIEHUI,GONGTUI“QUANFUYOU、YOUQUANFU”CHANPIN,KUODAPINPAIYINGXIANGLI。CHUANGXINCHUANGYISHIJIANYINGXIAO,CAIQUXIANSHANGXIANXIATONGBUTUIJINMOSHI,CEHUA“FUQIDAMANGUAN,DAKAWODEQUANFUYOU”“QUANFUYOU、YOUQUANFU?ZHUFUZUGUO”“WANGHONGDAVQUANFUYOU”“QUANFUYOU、QUANJIAFU”DENGSHIJIANYINGXIAO,KAIZHANXINGSHIXINYINGDEDOUYINTIAOZHANSAI,RANG“QUANFUYOU、YOUQUANFU”GENGJIALINGDONGSHISHANG。

8.JIANLIXUANCHUANJUZHEN。YITUOQUANWEIXUESHUYANJIUJIGOUZUOHAO“QUANFUYOU、YOUQUANFU”PINPAIYINGXIAOGUIHUA,TONGCHOUQUANSHENGLVYOUXUANCHUANYINGXIAOCELVE。TUOZHANLVYOUXUANCHUANTUIJIEQUDAO,XINGCHENGGUANGBODIANSHI、PINGMIANMEITI、HUWAIMEITI、YIDONGMEITI、GAOTIEHEHANGKONGMEITIXIANGHUYINGDEFUGAICHUANBOGEJU。QIANGHUAZHULIUMEITIXUANCHUAN,LIYONGYANGSHI《XINWENLIANBO》DENGQUANWEIMEITISUZAO“QUANFUYOU、YOUQUANFU”PINPAI,ZAIBAOZHI、WANGLUO、DIANSHIDENGKAISHEXUANCHUANZHUANLAN、ZHUANKAN,KAIZHAN“QUANFUYOU、YOUQUANFU”CHANGTAIHUAXUANCHUAN。ZHUZHONGXINMEITIYINGXIAO,YONGHAOJINRITOUTIAO、WEIXIN、XINLANG、DOUYINDENGXINMEITIPINGTAI,YAOQING“WANGHONG”“DAV”“LVYOU”“DAREN”“DUANZIXIESHOU”DENG,QUANFANGWEI、DUOJIAODU、QUWEIXINGDIJIANGHAO“QUANFUYOU、YOUQUANFU”GUSHI,JIADARONGMEITIYINGXIAOLIDU,SHISHIJINGZHUNYINGXIAO、YOUXIAOYINGXIAO。

(三)构建“全福游、有全福”公共服务体系

9.DAZAO“QUANFUYOU、YOUQUANFU”ZHIHUILVYOUPINGTAI,SHIXIAN“YIJIZAISHOU、CHANGYOUFUJIAN”。YIFANGBIANYOUKECHUXINGHEWEIJUMINSHENGHUOTIGONGYIZHANSHILVYOUFUWUZUOWEICHUFADIANHELUOJIAODIAN,TONGGUOSHICHANGHUAYUNYINGHEZHENGFUYINDAOGOUMAIFUWUDEBANFA,KAIFA“QUANFUYOU”SHOUJIAPP,BINGYICIWEIZHONGYAOZAITI,JIANSHESHIJIEYILIUDEZHIHUILVYOUPINGTAI,GOUJIANQUANYULVYOUDASHUJUZHONGXINHEZHIHUILVYOUFUWU、JIANGUANHEZHENGWUSANGEZIPINGTAI,QUANMIANTISHENGYOUKETIYANGAN、MANYIDU。

10.SHISHILVYOUJIAOTONGWANGLUOJIANSHEGONGCHENG。YIHUANMINGAOTIEXIANLUWEIYANSHEN,TUIDONGDAPOSHENGJISHENGNEIXINGZHENGQUYUXIANZHI,JIANGLVYOUYUGAOTIE、GAOSUGONGLU、HANGKONG、YOULUNDENGDUOZHONGYUNSHUFANGSHIXIANGJIEHE,JIAQIANGCHENGSHIYUJINGQU、JINGQUYUJIAOTONGGANXIANZHIJIANDEJIAOTONGSHESHIJIANSHEHEJIAOTONGZUZHI。GESHEQUSHIHEPINGTANZONGHESHIYANQUYAOJIAKUAIJIANSHEWANSHANCONGGEGEDONGCHEZHANZHIDAZHONGYAOJINGQUDEBRTJIAOTONGSHESHI,JINKUAIKAITONGZHUNDIAN、BIANJIE、SHUSHI、ANQUANDELVYOUDABAXIANLU,ZUIDACHENGDUDIRANGYOUKEGAISHANTIYANGAN、TIGAOMANYIDU。YAOYITUOQUYUNEIZHONGYAOLVYOUJINGQU,DAZAO“QUANFUYOU、YOUQUANFU”FENGJINGDAO,ZHUBUXINGCHENGZHONGDIANJINGQUZHIJIANDELUWANGTIXI。

11.SHISHILVYOUJISANFUWUTIXIJIANSHEGONGCHENG。YITUOHUANMINGAOTIEYANXIANDONGCHEZHAN、KEYUNZHAN、GAOSUGONGLUFUWUQU、JICHANGDENGJIANSHEQUANSHENGSANJILVYOUJISANFUWUZHONGXIN,WANSHANWENHUAHELVYOUXIUXIANFUWUGONGNENG,LIZHENGDAO2020NIANGOUJIANWANCHENGFUGAIQUANSHENGDE“QUANFUYOU、YOUQUANFU”LVYOUJISANFUWUXITONG,WEIGUANGDAYOUKETIGONGGENGJIABIANJIEDEJISAN、ZIXUN、HUANCHENG、YOUCHENGANPAIDENGPEITAOFUWU。JIAKUAIWANSHANHEGUIFANHUANMINGAOTIEYANXIANTONGWANG4AJIYISHANGJINGQUGAOSUGONGLU、GUOSHENGDAOLVYOUJIAOTONGBIAOSHIBIAOPAITIXI,DAZAONANPINGWUYISHAN、LONGYANGUTIANGAOSUGONGLUFUWUQUDENGYIPI“QUANFUYOU、YOUQUANFU”XIUXIANYIZHAN,BIANLIZIJIAYOUKECHUXING。TUIDONGZHONGXINCHENGSHIHEQUANYULVYOUSHIFANQUJIANLIZHIHUIGONGJIAOXITONG,ZAIZHONGYAOJIAOTONGJIEDIAN、JIUDIANBINGUANDENGFUWUCHANGSUOTIGONG“QUANFUYOU、YOUQUANFU”DITUHEXIANGGUANZIXUN。

12.SHISHIZIJIACHEFANGCHEYINGDIJIANSHEGONGCHENG。ZAIHUANMINGAOTIEYANXIAN1XIAOSHIQICHECHECHENGFANWEINEIJIANSHEHETISHENG50GEZONGHEPEITAOFUWUSHESHIQIBEIDE“QUANFUYOU、YOUQUANFU”ZIJIACHEFANGCHEYINGDI,JIANGQIJIANCHENGXIUXI、YULE、HUWAIYUNDONG、DUJIAWEIYITIDEDUOGONGNENGCHANGSUO,RANGYINGDIJICHENGWEIZIJIACHELVYOUZHEDEXIUQIDI,YESHILVYOUMUDEDI。

13.SHISHILVYOU“CESUOGEMING”GONGCHENG。ZHASHITUIJIN“CESUOGEMING”XINSANNIANXINGDONGJIHUA,YIAJIJINGQU、XIANGCUNLVYOU“BAIZHENQIANCUN”HEZIJIACHEYINGDIWEIZHONGDIANXINJIANHEGAIKUOJIANYIPILVYOUCESUO,LIZHENGDAO2020NIANXINJIANHEGAIKUOJIANLVYOUCESUO1865ZUO,SHIXIANQUANSHENG4AJIYISHANGLVYOUJINGQUDISANWEISHENGJIANQUANFUGAI。JIJITANSUO“YISHANGJIANCE、YISHANGYANGCE、YISHANGGUANCE”LVYOUCESUOSHANGYEHUAYUNZUOXINMOSHI,FENGFULVYOUCESUOGONGNENG,ZUODAOZHUYAOLVYOUJINGQU、LVYOUXIANLUYIJIHUANMINGAOTIEKEYUNLIECHE、CHEZHANDENGCESUOSHULIANGCHONGZU、GANJINGWEISHENG、SHIYONGMIANFEI、GUANLIYOUXIAO。

14.SHISHILVYOUFUWUPINZHITISHENGGONGCHENG。SHENRUSHISHI“FANGXINYOUFUJIAN”FUWUCHENGNUO,JINYIBUWANSHANLVYOUSHICHANGZONGHEFUWUJIANGUANJIZHI,CHIXUKAIZHANLVYOUSHICHANGZHUANXIANGZHENGZHIHELIANHEZHIFAXINGDONG,YINGZAO“FANGXIN、SHUXIN、AIXIN”DELVYOUXIAOFEIHUANJING。DALICHANGDAOWENMINGLVYOU、CHENGXINLVYOU。CHIXUKAIZHANLVYOUCHANYEGELEIPEIXUNJIAOYU,JIADADAOYOUPEIXUNLIDU,BUDUANTISHENGLVYOUGUANLIHECONGYERENYUANSUZHIHEZHENGTIFUWUSHUIPING。

15.TISHENGLVYOUJINGQU、LVYOUMUDEDIWENHUACHUANBOGONGNENG。LIZUDIYUWENHUAZIYUANDETESEYUYOUSHI,GAODUZHONGSHIZUOJING、ZUOYOUDAOYOUCI、JIANGJIECI,BINGYIYOUZHIDAOYOUJIANGJIEFUWUJIASHENYOUKEDUI“QUANFUYOU、YOUQUANFU”PINPAIDELEJIEHETIYAN。SHISHIHONGSELVYOUJIANGJIENEIRONGJIANSHEGONGCHENG,JIANLIHONGSELVYOUJIANGJIEYUANDEXUANBATIXIHEZHIYUANFUWUTIXI,JIANSHE“ZHENGZHISIXIANGHAO、ZHISHICHUBEIHAO、JIANGJIEFUWUHAO、SHIFANDAITOUHAO、SHEHUIYINGXIANGHAO”DEHONGSELVYOUWUHAOJIANGJIEYUANDUIWU,TUIDONGHONGSELVYOUGAOZHILIANGGAOSHUIPINGFAZHAN。

(四)构建“全福游、有全福”产业产品体系

16.JIANLICHANPINMULU。SHENRUWAJUEFUJIANDIYUWENHUATEBIESHI“FU”WENHUATESE,JIEHEHAIYANG、WENQUAN、CHA、ZHONGYIYAO、SHENGTAIDENGZIYUAN,TUIDONGJIANLIHANGAIJINGQU、LVYOUXINYETAI、LVYOUSHANGPINDENGDECHANPINMULU,JIAKUAIFAZHANXIUXIANYANGSHENG、GOUWUYULE、TIYUJIANSHEN、TESEMEISHI、WENHUAYANCHU、JIANKANGYILIAODENGYOUZHILVYOUXIANGMUHECHANPIN。TUIDONG“QUANFUYOU、YOUQUANFU”XINYETAI、XINCHANPINKAIFA,ZHONGDIANWEIRAOHUANMINGAOTIEYANXIAN,JIANSHE2GEYOULUNLVYOUFAZHANSHIYANQU、40GEYANGSHENGLVYOUXIUXIANJIDI、30GETIYULVYOUXIUXIANJIDI、7GEBINHAIDUJIALVYOUQUDENGXINYETAICHANPIN。KAIZHAN“QUANFUYOU、YOUKOUFU”MINCAITUIGUANGXINGDONG,ZHENXINGTUIGUANGMINCAI,XINGXIAOFUJIANTESECHANPIN。YICHUANTONGMINGCHAN、NONGTETUCHAN、CHUANTONGGONGYIWEIJICHU,CHUANGXINKAIFAYIPIJUYOU“FU”WENHUANEIHAN、TUXIANFUJIANDIYUTESEDEWENCHUANGLVYOUSHANGPIN,ZHICHIQIJINJINGQU、TESEJIEQUJIDIANSHANGPINGTAIDENGXIAOSHOU。

17.TUIDONGLVYOUJINGQUZHUANXINGSHENGJI。JIANLI“QUANFUYOU、YOUQUANFU”JINGQUTISHENGBIAOZHUNTIXI,JIAKUAITUIDONGHUANMINGAOTIEXIANLUZHOUBIANBAOKUOSANFANGQIXIANG、WUYISHAN、DAJINHU、GUTIANHUIZHI、FUJIANTULOU、GULANGYU、QINGYUANSHANDENG5AJIJINGQUHEMEIZHOUDAOGUOJIAJILVYOUDUJIAQUCHUANGXINTISHENG,YINDAO4AJILVYOUJINGQUXIANGZONGHEXINGLVYOUQUZHUANXING。TONGGUOBIAOZHUNYINLING,WANSHANJINGQUYOUKEFUWUZHONGXIN、JINGQUCESUO、YOUBUDAODENGPEITAOFUWUSHESHI,TUIDONGJINGQUWENHUAYANYIXIANGMU、LVYOUXIUXIANJIZHENDENGJIANSHE,ZENGQIANGJINGQUXIUXIANDUJIAYUWENHUATIYANGONGNENG,MANZUYOUKEDUOYANGHUADELVYOUXUQIU。

18.PEIYUJIANSHELVYOUMUDEDI。JIAKUAIHUANMINGAOTIEYANXIANZHONGDALVYOUBIAOZHIXINGCHANPINXIANGMUJIANSHE,XIYINZHANGSANJIAO、ZHUSANJIAOJIHUANBOHAIDIQUZHONGDIANKEYUANSHICHANGYOUKELAIMINLVYOU。GESHEQUSHIHEPINGTANZONGHESHIYANQUYAOZHONGDIANPEIYU1~2GEJIXIUXIAN、YULE、WENHUA、KANGYANGWEIYITIDEDAXINGLVYOUZONGHETIXIANGMU;YITUOFUDAO、JIAOYEGONGYUANDENGLVDAOTIXIYIJICHENGSHIXIUXIANGONGYUAN、CHENGSHIZONGHETIDENG,FENGFUXIUXIANTIYANXIANGMU,WANSHANLVYOUFUWUGONGNENG,CHUANGJIANYIPIGUOJIAJIHESHENGJIQUANYULVYOUSHIFANQU。

19.TUIDONGWENHUAHELVYOUSHENDURONGHE。TUIDONGKAOGUYIZHIGONGYUAN、GONGYIBOLANCHENG、WENHUAZHUTIGONGYUAN、YANYIJUCHANG、WENHUAGUANGCHANGDENGWENHUACHANGGUANDAZAOCHENGWEISHIYUXIUXIANLVYOUDEYICHANGONGYUAN。TUIDONGQUANSHENGBOWUGUANCHUANGJIAN5JIA4AJILVYOUJINGQU。TUIJINXIANGCUNWENHUAZHENXING,YITUOLISHIMINGZHENMINGCUN、CHUANTONGGUCUNLUODALIFAZHANXIANGCUNLVYOU。JIAQIANGGUTIANHUIYIHUIZHI、MAOZEDONGCAIXIXIANGDIAOCHAJIUZHIDENGHONGSELVYOUJINGDIANJINGQUJIANSHE,GENGHAOCHUANCHENGHONGSEJIYIN、HONGYANGHONGSEWENHUA。JIAKUAIPEIYULVYOUYANYISHICHANG,KUODAYUANCHUANGXINGYANCHUCHANPINSHENGCHAN,TUIDONGZHUYAOLVYOUCHENGSHI、ZHONGDIANLVYOUJINGQUKAIFA1~2KUANLVYOUYANYICHANPIN。TUIDONGWENHUAHELVYOUSHIXIANZIYUANGONGXIANG、YOUSHIHUBU、XIETONGBINGJIN。

三、保障措施

(一)加强组织领导。各级党委、政府要高度重视“全福游、有全福”品牌建设工作,将其作为推动文化和旅游供给侧结构性改革,促进文旅深度融合的重要抓手,积极构建政府引导、部门联动、行业促进、市场推动的“全福游、有全福”建设工作格局。各设区市和平潭综合实验区要结合本地实际,按照“全福游、有全福”品牌打造总体方案,制定细化措施,抓好各项任务落实。

(二)强化部门协作。各级各部门要认真履行职责,对“全福游、有全福”工作予以积极支持。文化和旅游部门要切实发挥好统筹协调、指导推动品牌建设的职能。宣传部门要组织各类媒体开展系列宣传工作,全面推广“全福游、有全福”品牌。交通运输、民航、铁路部门要科学安排营运线路,为游客提供交通保障。各地在编制国土空间规划、交通规划和风景名胜区、自然保护区、森林公园、地质公园、水利风景区等专项规划时,要统筹考虑“全福游、有全福”工作。

(三)加大政策支持。省级加大财政金融支持力度,支持“全福游、有全福”品牌打造。各设区市和平潭综合实验区要加大投入力度,出台重点旅游景区门票优惠等措施,统筹推进“全福游、有全福”品牌建设。要加强用地用海保障,适度扩大重大旅游项目用地供给,在符合管控要求的前提下,合理有序安排“全福游、有全福”重大项目用地用海需求。