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青年用户主导在线旅游消费  业务创新是吸金利器
发布时间:2018-11-15 09:19 点击数:

RENSHENGSHIYICHANGLVXING,ERLVXINGYIJINGCHENGWEISHENGHUOGANGXU。JINNIAN“SHUANG11”,TIANMAOGOUMAILVXINGSHANGPINDEYONGHUTONGBIZENGZHANGLE30%,GENGDUONIANQINGRENCHONGFENXIANSHICHU“QUWAN”DEYIYUAN。ERQIE,NIANQINGRENDUIWANDENEIHANYEHENYOUYAOQIU,GENGXIFEN、GENGGEXINGHUADEXIAOFEIQUSHIZHENGZAIDINGYIPINZHIXIAOFEI。NIANQINGRENCHUQULVXING,FEIDEHAO、ZHUDEHAO、CHIDEHAO。

FEIZHUSHUJUXIANSHI,JINNIAN“SHUANG11”,JIPIAOGONGWUCANGCHANPINXIAOSHOUTONGBIZENGZHANG300%,GAOXINGJIJIUDIANZONGYUDINGLIANGCHAOGUO70WANJIANYE,WUXINGJIUDIANZIZHUCANYUDING10WANDUOFEN,JIULIANHAIWAIYOUYUDINGMIQILINCANTINGDENGMEISHIYECHAOGUO1.1WANFEN。

NIANQINGRENYAOCHONGFENTIHUILVXINGDEYIWEI,BAMUDEDIWANCHULEHUA。“SHUANG11”JIUDIANCHANGJINGDEYUDING,FEIFANGJIANLEIDEWANLETIYANYOUCHAO10WANRENCIYUDING,QUANQIUJINGQUJIZHUTILEYUANMENPIAOYUDING37WANZHANG,QUANQIUYONGCHE、JIAOTONGPassKADENGSHANGPINYUDING34WANJIAN。

“SHUANG11”BUJINMANZUXUQIUERQIEHAIWEIBUTONGDEYONGHUCHUANGZAOXUQIU,GENJU《2018TIANMAO“SHUANG11”ZUILANGCHUXINGZHINAN》,90HOUXIAOZHENQINGNIANYICHENGWEICHUQU“LANG”DEJUEDUIZHULI,ZUIAI“LANG”DEREN54%LAIZISANSIXIANCHENGSHI,JINNIAN“SHUANG11”DELVXINGYUDINGYONGHUZHONG,LAIZISANXIANJIYIXIACHENGSHIDEZENGZHANGLVDA66%。

体验当地生活为目的 和谁玩更重要

ZAI90HOUYUELAIYUECHENGWEILVYOUSHICHANGZHULIUXIAOFEIQUNTIDEDANGXIA,DUOSHUCHUYUDANSHENZHUANGTAIDE90HOULVYOUXIAOFEIYOUZENYANGDETEZHENG?JINRI,TUNIUFABU《90HOULVYOUXIAOFEIBAOGAO》JINXINGLEFENXI。

MUQIAN,TUNIULVYOUWANGKEHUJIEGOUZHONG,90HOUZHANBIYUE30%ZUOYOU,ZHEIYIBILIHAIZAICHIXUSHANGSHENG,QIZHONG,DANSHENZHUANGTAIDE90HOUKEQUNZHANJULEBUXIAOBIZHONG,ZHUYAOLAIZIBEIJING、SHANGHAI、NANJING、TIANJIN、GUANGZHOU、SHENZHEN、HANGZHOU、CHENGDOU、WUHAN、SUZHOUDENGYIERXIANCHENGSHI。

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TUNIUSHUJUXIANSHI,ZAICHUYOUQUNTIZUHEFANGMIAN,DANSHEN90HOUDEPIANHAOYEYUQITANIANLINGDUANKEQUNYOUZHEJIAODADECHAYI,GENSHEIQUWANYUANBIQUNAERWANGENGZHONGYAO。TAMENGENGJIAXIHUANHEHAOYOUZUTUANCHUYOU,ZHEIYILEIXINGCHUYOUZUHEBILIGAODA71%,YUZHITONGDAOHEDEXIAOHUOBANZUTUANYOUCHENGWEIYIZHONGCHAOLIU。CIWAI,YIGERENBEIBAOLVYOUYEZHUJIANCHENGWEICHANGJIANXIANXIANG,QIPINGJIEJIAOSHAOXINGCHENGYUESHU、BUYONGGULVTARENDENGYOUSHISHOUDAOBUSHAO90HOUDEQINGLAI。

TUNIULVYOUWANGSHUJUXIANSHI,2018NIANYILAI,90HOU1RENCHUYOUZONGRENCIXIANGBIQUNIANTONGQIZENGZHANG10%。ZAICHUYOUFANGSHIXUANZESHANG,DANSHEN90HOUJIAOWEIQINGLAIZIYOUXING,TONGYANGYEBUPAICHIGENTUANCHUYOU,DANGENGDUOHUITIAOXUANDAIYOUZIYOUHUODONGSHIJIANDEBANZIZHUYOUXIANLU,BINGJIAGOUDANGDIWANLEXIANGMURUMENPIAO、CANTING、LEYUANDENGLAIDINGZHIZIYOUHUODONGXINGCHENG,“BIANZOUBIANDING”CHENGWEIQICHUYOUXIAOFEIZHONGDEYIDATESE。CIWAI,WEIXINDENGSHEJIAORUANJIAN、DOUYINDENGDUANSHIPINApp,YIJISHOUJI、DANFANDENGCHENGWEIQICHUYOUBIBUKESHAODEGONGJU,JIYUSHEJIAOHEFENXIANGDELVXINGGENGRONGYIRANGTAMENHUODERENTONGGAN。

CONGDANGXIADANSHEN90HOULVYOUXIAOFEIQUSHIKAN,CHUANTONGDEGUANGUANGHUODONGYIJINGWUFAMANZUTAMENDEXIAOFEIXUQIU,TIYANDANGDISHENGHUOZHUJIANCHENGWEIDADUO90HOUDELVYOUMUBIAO。

TUNIULVYOUWANGDIAOYANSHUJUXIANSHI,ZAITIYANDANGDISHENGHUODEXUANXIANGZHONG,97%DEDANSHEN90HOUHUIXUANZEZOUJIECHUANXIANG、GUANGJISHI;QUWANGYESHIGANSHOUDANGDITESEMEISHIDEZHANBIGAODA90%;GUANKANDANGDITESEYANCHUDETONGYANGBUZAISHAOSHU,ZHANBIWEI87%;YUE70%DEYOUKEHUITONGGUOYUDANGDIRENLIAOTIANDEFANGSHILEJIEDANGDISHENGHUO;TONGSHI,DUANSHIJIANZHUZAIDANGDIYEHUODELEJINYIBANRENDEQINGLAI。

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业务从创新中要增量

11YUE8RI,XIECHENGFABULE2018NIANDISANJIDUCAIBAO。CAIBAOZHONGXIECHENGSHOUCIPILUYONGHUNIANLINGJIEGOU:29SUIYIXIAKEHUZHAN50%,35SUIYIXIAZHAN70%。QIZHONG,35SUIYIXIADEKEHUBILIZAIGUOQU5NIANLIWENDINGBAOCHIZAI70%ZUOYOU;NIANLINGZAI29SUIYIXIADENIANQINGYONGHUZENGZHANGZUIKUAI。

CAIBAOXIANSHI,XIECHENGDISANJIDUJINGYINGSHOUWEI94YIYUAN,TONGBISHANGSHENG15%,YINGYELIRUNLVWEI16%。QIZHONG,ZHUSUHEJIAOTONGLIANGDAYEWUJUNGONGXIANLE36YIYUAN,DUJIAHESHANGLVZEFENBIELUDE14YIYUANHE2.67YIYUANDECHENGJI。

JINNIANSHIXIECHENGCHENGLI19ZHOUNIAN,DENGLUNASIDAKE15ZHOUNIAN。CONGXIANXIADINGPIAODAOXIANSHANGDINGPIAO,ZAIDAOYIDONGDUANDINGPIAO,KEGUANDISHUO,XIECHENGDEQUETUIDONGLEZHONGGUORENXIANDAICHUYOUFANGSHIDEGAIBIAN,YETONGGUOZHONGDUOXIFENLVYOUPINLEIDEKAIFA,ZHONGXINDINGYILELVXINGHESHENGHUODEGUANXI。

YOUGUANCHARENSHICHENG,XIECHENGRENGZAIYIJIAOKUAISUDUTUIJINYEWUCHUANGXIN。BIRU,DISANJIDUJIUYOULIANGXIANGZHONGYAODEYEWUCHUANGXINYUQIJIANGWEIXIECHENGDAILAIXINDEZENGZHANGDUAN。YISHIXIECHENGDEGAOTIEYOUXIANGMU,ZHEIXIANGFUWUJIANGJIUDIAN、JINGQUMENPIAOHEGAOTIEPIAOYIQIYIDABAOYOUHUIDEXINGSHICHUSHOU,ZAIYIXIEJIATINGCHUXINGCHANGJINGZHONGSHOUDAOHUANYING,SHOUYUENEIRIDINGDANLIANGDEFENGZHIJIUDADAO10WANDAN。

GENJUXIECHENGZHIXINGDONGSHIJUZHUXILIANGJIANZHANGDEZHANWANG,GAOTIEYOUJIANGSUIZHEGAOTIEWANGLUODEPUSHEERCHENGZHANGWEIYIGEWANYIJISHICHANG。TABIAOSHI,ZHONGGUOYONGYOUSHIJIESHANGZUIDADEGAOSUTIELUWANGLUO,ZONGZHANGDUDA2.5WANGONGLI,SHIZHENGGEOUZHOUTIELUXITONGDELIANGBEI。DAO2020NIAN,GAOSUTIELUJIANGLIANJIE80%BAIWANRENKOUYISHANGDEDACHENGSHI,ZHEIJIANGSHIZAIZHONGGUOLVXINGBIANDEFEICHANGFANGBIANHEJINGJI。

LINGWAIYIXIANGCONGXIECHENGNEIBUCHUANGXINJIHUAZHONGFUHUACHUDEYEWUTrainPal,ZEMIAOZHUNLEYINGGUOHUOCHEPIAOFEIYONGTAIGAODETONGDIAN,TONGGUOSUANFAZIDONGZHAOCHUJIAGEZUIDIDEFENDUANGOUPIAOFANGAN,JINGCESUANPINGJUNNENGWEIYONGHUJIESHENGJIN40%DEHUOCHEPIAOFEIYONG。GAIXIANGMUYEZAIYINGGUOSHOUDAOMEITIDEGUANGFANGUANZHU,YONGHUJUDALIULIANGYIDUDAOZHIFUWUQICHAOFUHEYUNXING。